Limitless Launches User-Generated Markets: Anyone Can Now Create and Earn From Their Own Prediction Market

The feature allows users to pick any asset, define an outcome, and launch a live market in three steps. Every market creator earns a share of trading fees generated by their market, turning their expertise into earnings.

"Prediction markets have always been about collective intelligence. UGM puts that power in users' hands not just to trade, but to build the markets everyone trades on. If you know better, now you can prove it and get paid for it." – Dima Horshkov, CPO& Co-founder, Limitless Labs  

How It Works and Why it Matters

The UGM mechanic is designed for zero friction. A user selects an underlying asset, defines an asset's target price and publishes the market on-chain via limitless.is/ugm. The market is immediately live and open for trading by the entire Limitless community. When trading activity occurs, the market creator automatically receives a proportional fee share, settled on-chain, with no intermediary.

User-generated markets represent a structural shift in how prediction platforms operate. Where traditional platforms and centralised competitors control market creation centrally, Limitless is partly distributing that function to the community itself. The result is a self-expanding market ecosystem where the most knowledgeable users drive the most relevant markets.

 Because Limitless is self-custodial and built on Base blockchain, every market  from creation to settlement  is transparent, immutable, and verifiable by anyone. User funds remain in their own wallets throughout.  

Today’s launch is the first step. Limitless plans to progressively expand the range of assets and topic categories that users can create markets around, moving beyond the initial asset-linked format to cover a broader set of real-world events and outcomes across sports, culture, and current events. 

A central focus as UGM scales will be resolution integrity. Ambiguous or unresolvable market outcomes are one of the most persistent problems on competing prediction platforms eroding user trust and generating disputes that damage the category’s credibility. Limitless is committed to maintaining clear, unambiguous resolution criteria across all user-generated markets, with review mechanisms in place to ensure that every market that goes live can settle definitively. Community-created markets on Limitless will be held to the same standard as those created by the platform itself.